Young Enterprise Scotland’s Pathways Programme

We filled YES's Pathways Programme in record time

  • Pathways was fully booked for 2018 in record time after publishing the impact report
  • The impact report led to YES securing further funding
  • YES staff use the impact report as a tool to pitch the programme to schools

Working with Taylor Nisbet has been fantastic – they took such a passionate interest in our work, learning about our activities and most importantly our outcomes so that they were able to be innovative, appropriate and impactful with the work that they delivered on time and budget for us.

Geoff Leask, CEO, Young Enterprise Scotland

Project

Young Enterprise Scotland’s (YES) aim is to inspire young people to learn and succeed through enterprise. Each year they support over 15,000 young people across Scotland. One way they support young people is through the Pathways Programme. Pathways supports students aged 12–18 who face barriers to accessing formal education and employment, getting them out of their normal routines and comfort zones.

YES approached us because Pathways wasn’t getting the attention it deserved. They had worked with over 20 schools since launching in 2015 and saw that there was room for more young people to get involved. Internal promotional materials had not been successful and, because staff weren’t sure about how to talk about Pathways, the message was inconsistent. They asked us to look at the message, revitalise the way they were talking about Pathways and help them show the world the positive impact the programme makes.

YES had collected plenty of information about Pathways, including positive statistics and case studies. There was a story in this information that was yet to be uncovered. We identified an evidence-focussed approach would lead the reader through the information and create a convincing case for Pathways.

YES staff visit schools and events often to talk to students, teachers and department heads. These visits are their opportunity to talk about the great work YES does, so they need to have the right material on hand.  These interactions are brief or on the fly so this material would have to be small enough to fit in a trouser pocket or small bag.

What we did

We created an impact report for YES’s Pathways Programme. In the form of an A6 brochure, the report to take on a promotional role and appeal to students, teachers and department heads alike.

 

Objectives

  • Capture and celebrate the impact achieved from the programme
  • Create an impact report that could be used as a recruitment tool for schools and partners 

Our approach

We created a report to convince key decision makers – teachers and department heads – that Pathways would make a positive impact on their students’ lives. Although young people would be taking part in Pathways, decision makers needed to see the benefit of the programme, how it fitted with the curriculum and that it was value for money.

YES had lots of information from previous courses, including case study quotes and supporting statistics: Our challenge was to decide what the most vital information was. This created our framework for the document. Taking an evidence-focussed approach, we developed a framework with each piece of information backed up by a statistic and a case study quote.

We created a mini-brochure to demonstrate the impact of the Pathways Programme and highlight its social and economic value. We developed a consistent message about Pathways so YES staff knew how to talk about the programme when presenting to schools.

Designed in line with YES’s brand guidelines, we gave the document a playful feel. We kept the language simple and used images to bring the words to life, appealing to Pathways students as well as teachers and department heads.

What difference did we make for YES?

Within a matter of weeks of publishing the report – in record time! – Pathways was fully booked. As a result, YES expected to support up to 100 people in the 2018/19 Pathways Programme.

The brochure led to YES securing further funding from local authorities and various foundations. YES will use this funding to keep supporting young people across Scotland.

The report we made has doubled as a presentation tool, useful when pitching to schools, key stakeholders and partners. Our report makes a convincing case for Pathways to teachers and department heads. More schools are interested than ever before – a resounding success for YES and the programme.

 

Thank you, YES!

After working on this project, we were delighted that YES chose to work with us again on their 2018/19 Impact Report. This will be available soon.

 

Want to take a closer look at YES’s impact report? Click here to download the PDF version.

The brochure led to YES securing further funding from local authorities and various foundations. YES will use this funding to keep supporting young people across Scotland.

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