What we created
We developed clear and compelling evaluation report that highlighted the success and mapped the process and learning of Cathedral Collections.
Our human-based approach put the people at the heart of the evaluation. We told the story of how Cathedral Collections had made an impact on the academic, Christian and York City communities. We brought together the outcomes of the collections research with the impact on the wider community. We also provided suggestions for future projects – for York Minster and other cathedrals that want to catalogue their own collections.
The tone and feel to the final report were essential for its success. It was important to York Minster that the report would be accessible to other cathedrals. We used a formal and professional tone, and clear headlines that created flow to ensure the report would be easy to read.
The story was brought to life by reflecting York Minster in the report’s design. We used a motif inspired by the Minster itself! The Great West Window, a masterpiece designed in the 1330s, has a heart-shaped motif – nicknaming the window ‘The Heart of Yorkshire’. The motif framed images and important text, creating a connection between the place, project and report.
We worked within brand, incorporating the Minster’s personality into the design and taking a tone that suited the majesty of the Minster. Our final evaluation report was, without question, a reflection of York Minster.