SoulRiders came to us to help them find funding to continue the great work they do. Their core programmes had gained traction and people were showing interest in new offerings. They needed funding to shift the charity up a gear.
SoulRiders is a charity dedicated to creating a stronger and healthier community for black and minority ethnic people (BME) through cycling. The charity’s core programmes were popular and they had successfully piloted new offerings, but they needed a cost-effective way to secure funding to continue to deliver for their community.
The charity had already applied for funding, but this had not been successful. They had been taking a scatter-gun approach, hoping that by putting out lots of leads at least one would catch. This took up time and capacity that SoulRiders’ didn’t have to spare. They needed expert advice and direction while they focused on the good work that they do.
Based on our experience of applying for funding, we understand what funders are looking for. Funders gravitate towards organisations that will make the greatest positive impact on their communities with the funds they receive. SoulRiders hadn’t thought about how their vision aligned with potential funders. We needed to get to the heart of the charity’s vision.